The crawl rate for a website is a term used to describe the frequency at which your site is crawled by the search engines like Google. The thing to remember is that crawl rates can be determined by any number of mitigating factors. What you really need to know though are all the reasons why it's so important for Google to keep returning to your site with some degree of frequency. So, exactly how does a higher crawl rate benefit you as a website owner? Faster crawl rates mean faster indexing of your new material by Google and the other major search engines.
The following article tries to explain how you too can boost your crawl rate and make your site more appealing to Google.
Increasing the page rank of your website and getting relevant backlinks is one of the key factors that you need to focus on in order to lay a solid foundation for the Google bots. You want your site to appear valuable in the eyes of Google and the best way to do this is by building very targeted backlinks from other sites with high ranking. New websites will have a little difficulty with this but if you stick with your efforts it will pay off big time for you. There is an unintended benefit to the process of building backlinks that leads to more traffic for you because your site will have better page rank too.
You need to make regular updates to your site's content.
The problem is that words like "consistent" and "regular" mean different things to different people. It's not necessary to add new material to your website every other hour but you do need to be consistent about adding new material. Google views sites that are frequently updated as valuable and sends their bots there on a more regular basis to check for updates. The website crawl rate increase is Google's way of letting certain website owners know they are doing things right and Google has noticed.
Try logging into your Google Webmasters account and increasing your Google crawl rate manually. Keep in mind that this is a feature that is often only available to sites that have been around a while and may not yet be available for your site. Even though this may seem like a small or insignificant step, it does make a difference to how often the Google bots visit your site.
Give Google what it wants and you'll have no trouble at all attracting those famous Google bots to your site every other day. Every step that we talked about here can be applied to any website, and the results will follow. You'll find that there are a lot of sites out there that have no idea what to do to get better optimization for their sites or why it's so important. Remember, getting the search engines like Google to send you traffic takes effort on your part, and unless and until you take such small actions towards your goal, nothing will happen.
